Location: Los Angeles, California
Donnie Anderson is the co-founder of Southern California Coalition, Southern California, the Chairman of the California Minority Alliance, a founding board member of the California Growers Association, and the chair of the NAACP California-Hawaii’s Cannabis Task Force.
Anderson is a leading advocate of cannabis reforms, who brings more than 25 years of executive experience, which spans across leading market sectors such as urban music, film, television (TV), digital and entertainment mediums. Donnie has experience promoting musical artists such as Scarface to double-platinum status, managed the chart-topping rap recording artist Snoop Dogg, and multi-platinum track producers for Snoop, Madonna, Brian McKnight, and more.
Anderson’s music executive profile includes Vice President of A&R for MCA/Universal Records and A&R consulting for record label chiefs Clive Davis and Bryan Turner (Priority Records). Donnie’s TV, film, and digital media background encompasses music supervision, marketing, executive and creative consultant credits for films Baby Boy, Save the Last Dance, and Road Dogs. He is a notable cast member of and consultant for the gaming-industry hit, Grand Theft Auto V, and the Executive Producer of the 2017 film The Growhouse, a hilarious send-up on the explosion of the personal cannabis growing trade.
With more than a decade of involvement of advocacy and activism in the cannabis reform movement, Donnie co-founded Southern California Coalition, and is currently helping ensure Southern California Coalition members’ interests are protected and the most comprehensive, landmark social equity program in the cannabis industry is implemented in a away that doesn’t leave people of color, who have been the most negatively impacted by cannabis prohibition, behind.
Along with advocacy leader Virgil Grant, Anderson has been instrumental in driving key legislative initiatives, including an overwhelming 80% landslide victory with Los Angeles’ Proposition M—the world’s most comprehensive cannabis legalization regulatory framework to legalization. Anderson continues to work across organizations to advance equal opportunity representation in the cannabis industry for socio-economic groups. Recently, Anderson was awarded by the California State Assembly with the prestigious Community Pioneer Award for his work on social equity advocacy and veterans issues in the cannabis industry at the 2017 California Democrats State Convention.