Virgil Grant

One Unified Industry Voice Representing the Cannabis Industry’s Interests

Virgil Grant
President, and Co-Founder
Location: Los Angeles, California

Virgil Grant, III is the co-founder and president of the Southern California Coalition (SCC)—the largest, most inclusive cannabis trade organization advocating for responsible, inclusive policies in Southern California, the world’s largest cannabis marketplace. He is also the co-founder of the California Minority Alliance, an organization dedicated to ensuring sensible policies are implemented, so that more opportunities are created in the cannabis industry for people of color and those negatively impacted by our nation’s failed war on drugs.

Called “the de facto leader of the cannabis industry” by the Los Angeles Times, and “the King of Los Angeles” by MG Retailer, Grant brings nearly 20 years of experience in the cannabis industry and social equity issues to Southern California Coalition members. Most recently, Virgil helped spearhead Southern California Coalition’s support and financial backing of Los Angeles’ pioneering Proposition M, the world’s most comprehensive legalization regulatory framework. The initiative, which passed with more than 80 percent of Angelenos’ vote in March of 2017, brought together key constituencies, city and community leaders, elected officials, and every aspect of the cannabis industry, and secured widespread support from state and community leaders and editorial boards, including Lieutenant Governor of California Gavin Christopher Newsom, Los Angeles City Council President Herb Wesson and councilmembers, President of the Los Angeles Police Protective League, Los Angeles County Federation of Labor, AFL-CIO, the NAACP, Americans for Safe Access, Los Angeles County Democratic Party, Los Angeles County Federation of Labor, Los Angeles Times, among others.

In addition to his work with Southern California Coalition and California Minority Alliance, Virgil is a founder and former steering committee member of Greater Los Angeles Caregivers Alliance (GLACA), a member of America for Safe Access (ASA), a board member of the Patient Advocacy Network (PAN), and a longstanding member of the NAACP.

Virgil continues to help move the cannabis industry forward, working across organizations to advance the interests of Southern California Coalition members, people of color, and the cannabis industry at the state and federal level.

Grant was recently honored by the California State Assembly with the prestigious Community Pioneer Award at the 2017 California Democratic State Convention for  his  work in the cannabis  industry on veterans and social  equity  issues, and is also regularly featured as an cannabis industry expert in media outlets such as the Los Angeles Times, VICE, Forbes, BuzzFeed, Marijuana Business Daily, LA Weekly, LA Daily News, and others.